Set your margins and conversion rates. The calculator tells you how many leads you need and what you can pay per lead — from any spend or client target.
Lifetime Value
€
How often a customer buys annually
LTV (gross profit)
—
€
Enter total revenue LTV — gross margin converts it to gross profit
LTV (gross profit)
—
after margin
%
Use gross profit, never revenue
%
Target: below 2%/mo
€
Stack upsells into LTV
Monthly Acquisition Costs
€
Meta, Google, TikTok — total paid
€
Closers, SDRs, account executives
€
Media buyers, content, marketing ops
€
Paid media agencies, copywriters
€
HubSpot, GoHighLevel, software
€
Trade shows, content production, misc
Conversion Rates — Meta Forms
Business Type
Sets your minimum required LTV:CAC ratio
Scenario
Conversion rate scenario
Base scenario
Worst −20%BaseOptimal +20%
Simulator — spend-driven or target-driven
Ad spend → required leads
—
monthly ad spend
€1k€25k€50k€75k€100k
→ requires — leads/mo at your conversion rates
Target clients → required spend & leads
new clients per month
→ requires — ad spend and — leads/mo
Required this month
Required leads
—
leads needed to hit target
Required ad spend
—
ad spend to generate those leads
New clients
—
at your conversion rates
Monthly new revenue
—
New clients × avg order value
Monthly gross profit
—
Revenue × gross margin
LTV : CAC
—
Current ratio
Max CPL
—
Benchmark ceiling
Maximum benchmarks — never exceed these
Max cost per lead
—
CPL ceiling
Most you can pay per lead at your required ratio
Max cost per appointment
—
CPA ceiling
Max spend to acquire one booked call
Max cost per client
—
Max CAC
LTV ÷ required ratio — hard ceiling
Actual vs Benchmark
Cost per lead (CPL)
—
max —
Cost per appointment
—
max —
Cost per client (CAC)
—
max —
LTV : CAC ratio
—
—
LTV:CAC Health
03:16:19:130:1+
—
—
Required funnel volumes
Payback Period
0d30d target90d+
Diagnostics
Saved scenarios
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